Sunforgettable Powder Sunscreen Jun:10

Sunscreen should be your #1 beauty product, as the sun causes up to 90% of the visible changes commonly attributed to aging. “On sun exposed areas, most skin changes that we see are caused by repeated exposure to ultraviolet radiation from the sun. Many people think that these changes are due to chronologic aging,” says Dr. Jason Rivers, B.C. director of the Canadian Dermatology Association’s Sun Awareness Program. “Photoaging is actually a completely separate process from chronologic aging as UV rays alter the normal structures of the skin. Photoaging can be seen as brownish sun spots often called ‘liver spots’, uneven skin colour, spider veins on the nose, cheeks and neck, as well as wrinkles. All of these make a person look older than they really are. Photoaging, unlike natural aging, is largely preventable.”

Dr. Rivers recommends that the best way to prevent wrinkles, age spots and sagging skin is to have a good sun protection regimen; and to be especially careful to protect the face, neck and back of the hands.

Just in time for summer, we have stocked up on Sunforgettable®, a revolutionary mineral-based powder sunscreen created by Colorescience®. We're very excited about this product because the micronized minerals in the powder provide full spectrum UVA/UVB sun protection (SPF 30) by reflecting and refracting light on the surface of your skin. The powder is easily applied, non-greasy, won’t clog pores and glides on quickly and consistently. While chemical sunscreens breakdown with sun exposure – leaving you unprotected – Sunforgettable stays on your skin even after 90 minutes of swimming.  It also provides immediate protection rather than having to wait before sun exposure.

This product has a 1% Salisylic acid formulation that minimizes inflammation and redness caused by acne, and helps to exfoliate the skin for a smoother look. Sunforgettable helps to maintain the benefits you have achieved with other laser and light based treatments.  You save time and money caring for your skin; protect your investment!

Sunforgettable is available in three formulations: a colourless version and two that provide a slight sun-kissed tint to your skin.  The powder comes in a refillable tube with a retractable brush, and is handy to throw in a purse or beach bag.

For the full summer 2010 newsletter, download the PDF.